A custom email signature design is more than just a way to identify yourself. A well-designed and aesthetically pleasing email sig tells the recipient something about you before they even read your message: like what skills you offer, or that you’re open for business 24/7!
The global email user base receives a staggering 319.6 billion messages daily, most of them from the same handful of categories that focus on getting you to click through and read their content as soon as possible. However, your own signature at the end can be used in more ways than one – it’s not just for decoration!
Your client’s service-based employees are bombarded with 40 emails a day. But this is a great opportunity to show your brand!
Your client’s office staff has an average of 40 messages per day, which means prospects can see how you stand out and separate from the pack by leveraging email marketing in these opportunities that will be coming their way more often than not. So let us see learn how to make an appealing email signature for your business that goes beyond grabbing attention:
What Is An Email Signature
You want to have a creative and unique email signature, which will make your emails stand out from the rest. There are many ways in which you can do this: making it interactive with images or gifs; using different fonts for each line of information (such as Times New Roman Bold and Arial Black); adding an original quote at the end that reflects who you are professionally.
Which Elements Should Be A Part Of Your Email Signature
Emails have always been a staple of the working world, but it’s time to rethink that classic email signature. You can include phrases like “Best Regards” or “Best Wishes,” your name and job title in addition to hyperlinks for other digital platforms such as social media pages, blogs, company website etc. This will help you serve those reading your emails better. The list of elements that you can add to your email signature design as follows:
- Your Professional Title, Department
- Company Name
What else can be part of your email signature:
- Phone Number
- Email Address
- Social Media Icons
- Google Maps
- Rich Multimedia
Now, we will have a look at few actionable tips to design your email signature:
1 Project Your Brand
You can easily find yourself a quality email signature template that will help you to better promote your brand and extend its reach. You should never make any contact details difficult or impossible for others reading the message, so always use fonts with legible colors in order to avoid confusion.
2 Keep It Simple
The purpose of adding social media and virtual meeting platforms is to provide relevant communication channels. But, don’t go overboard: you should only include follow buttons for the most popular networks that exist today – not every single one conceivable will ever be created! Likewise with your email signature; avoid mixing up fonts or changing colors because this can make it difficult to read what’s being communicated in a clear manner. You don’t want to use all seven colors of the rainbow unless your brand language is rainbows. When picking a color palette for an email, limit yourself to five or six colors from either your email template’s color scheme or from brands that are part of your portfolio.
3 Leverage Monochromes
You can establish a sorted visual hierarchy by using the power of color to highlight your message. White space is also an important element in establishing that order and will allow readers to focus on individual elements like your email signature, while still keeping it easy to read. A cluttered look will cause readers to lose interest, but a minimalist approach with plenty of white space and monochrome color scheme can create an engaging appearance.
4 Maintain The Corporate Feel
A person’s email signature can be the difference between a good first impression and an awkward conversation, so it is important to make your brand stand out. This way when others are scrolling through their inboxes, they will notice you from across the room! Designing your email signature should be easy and mobile-friendly. Sigstr carried out a study using eye-tracking technology to build heatmaps that show what elements on the screen get the most attention when we browse online. Their recent case found that people’s eyes were naturally drawn towards images rather than text or other design flourishes such as bolded headlines.
5 Add A Call-To-Action Button That Adds Utility
Make sure to have an eye-catching call-to-action button in your email signature. Make it relevant and useful for what you’re currently promoting, such as adding a coupon code or asking people to subscribe if they haven’t already. And don’t forget that the CTA button should be simple, modern looking with a large size of 47.9 pixels tall (smaller sizes affect touch accuracy). Design the CTA button in a way that it doesn’t stand out and appears like an email signature. Email signatures should not look too aggressive or appear to be causing a sales pitch.
Your recipients can give you feedback for your product or service quickly with a simple “yes” or “no.” You also have the option to include buttons that allow them to rate their level of interest in certain topics. In order to help make it easy, we’ve added a dynamic calendar where they may schedule conversations intuitively and without any fuss on either end of the conversation!
6 Add Few But Relevant Social Media Buttons
The social media buttons provide your subscriber with additional ways to communicate with you on their preferred channels. With the different colors and styles of these icons, it is important that they maintain a sense of continuity throughout all parts of your brand’s emails by using the same color scheme as other things in their email signature or website design so everything feels cohesive.
When sending emails, it is important to have a signature. This should be unique and reflect your brand so that people know who you are when receiving the email without having to open up the message itself. Anything like an action plan or schedule for meetings can go in here too, but keep them short! A legally compliant one would not include anything that could invite potential lawsuits from recipients; we hope this article helps create an engaging email signatures right away!