The SEO industry used to be just about manipulation and trickery. Unwieldy websites could not be listed without wholesale changes, which clients would refuse unless they were paid well, so ghost sites grew up where really no one was home all day waiting for a visitor. Cloaking was rife; big bucks were made from manipulating the database facilities of each search engine by getting on page 1 – but that era is now over, with Google’s latest update making it harder than ever before to rank in any position other than first place (assuming you’re willing to play their game).
Search engines are getting smarter, and High Position has had to change with the times. When Google became a leader in search engine optimization (SEO), we realized that what was needed were positive results instead of trickery – so our team pioneered ethical SEO practices for webmasters who want their authority site at the top rank. If this was to happen on a long-term basis, then websites needed to meet specific standards both for the user and for search engines.
High Position has been in the business of website production since 1999. When compliance with search engine algorithms was a new thing, we were one of the first to comply and, even before that, changed our ways on how websites are created for clients so they can be found by customers online later. There are a lot of questionable ways to increase the number of visitors to your website. You can buy links, spam other sites with ads for yourself or pretend you have some relationship with an influential person.
All these practices will lead search engine spiders away from viewing and ranking well on your site because they’re not taking into account what is best for their users but instead focusing only on maximizing profits without any consideration as to what might happen down the road if people find out that all this cheating was involved in driving up traffic numbers at first glance.
Compliance is a complicated word that can be interpreted in many ways. Every company has different standards and regulations to ensure their web browser experience is the best it could possibly be for its customers, but what makes compliance so difficult? This article will explore some of these complexities with your needs as our main concern: how do we make sure all those requirements are followed without compromising customer satisfaction or usefulness?
You are non-compliant if your website offers any one or more of the following:
- Pages are especially designed to provide material for a keyword and subsequently integrate into a website, which is now known as “content pages.”
- Any redirection or usage in a search engine crawler of hidden scripts or pages, including pullovers or hidden frames, no misuse of script, etc.
- Cloaking on the server-side, this is a terminal if detected, and Google now has updated screenshots.
- The same or a cloned website is served by many domains.
- If for a genuine cause, you utilize more than one domain, it MUST be installed on your server.
- All websites are having pages that are available under www.domain.com in Google’s database and merely http://domain.com.
- Gateways, door pages, microsites, ghost pages, etc.
- Spamming keywords, malwritten titles and descriptions, secret sources.
- Inadequate incoming connection.
- Copied content. Copied contents. If your material has been stolen, even if you are trying to alter, Google knows.
There are many more areas of compliancy and breaching any one of them will expose you to some sort an expensive penalty. Search engines such as Google look for relevant results which makes it easier on the user who is seeking information that they may not find elsewhere. Your website should be able to provide a unique message on every page, so make sure it’s compliant and offers something new.